“White label” is one of the most-used and least-precisely-defined terms in the forex industry. Ask five providers what’s included in a white label package and you’ll get five different answers — some mean a fully branded platform with your own liquidity, others mean a stripped-down reseller arrangement with none of the back-office tooling. Here’s what a forex white label actually is, what should be included, what it costs, and how it differs from the grey label and broker-in-a-box alternatives.

What “white label” actually means

A forex white label is an arrangement where you operate a trading platform under your own brand — your logo, your domain, your client-facing identity — while the underlying trading infrastructure (platform license, liquidity, often the back-end technology) is provided and maintained by a third party. Your clients never see the underlying provider; as far as they’re concerned, they’re trading with you.

This sits between two other models worth knowing:

  • Grey label — a lighter, faster version of white label with fewer configuration options (fewer symbol groups, less markup flexibility) but a much faster setup, sometimes live within 24 hours. See our MT5 grey label for an example.
  • Full broker license — owning the entire infrastructure yourself, including your own liquidity relationships and regulatory license, which takes far longer and costs significantly more to stand up.

For a deeper breakdown of white label vs. building in-house vs. a broker-in-a-box package, see our full comparison guide.

What should be included in a white label package

The trading platform itself

An active MT4 or MT5 white label license, configured with your branding, symbol groups, and trading conditions (spreads, commissions, leverage) set the way you want them — not the provider’s defaults.

A traders cabinet

The client-facing portal where your traders manage deposits, withdrawals, and their account — ideally automated, not routed through manual support tickets. See what a properly built traders cabinet should include.

A CRM connected to the platform

Your back office needs to talk to the platform directly through the manager API, so account creation, KYC, and transaction management aren’t disconnected from what’s actually happening on the trading server. Our Forex CRM is built around exactly this connection.

A branded website

The client acquisition front end — not an afterthought bolted onto the platform, but a proper site with the pages a prospective client expects to see before they trust you with a deposit.

Support infrastructure

Ticketing, live chat, and live pricing quotes, so support isn’t handled through a shared inbox once you have more than a handful of clients.

What a white label typically costs

Costs vary by provider and package depth, but as a reference point, our own Forex Broker in a BOX structures white label access two ways: rented from €499/month for a start-up configuration (one platform integration) or €699/month for a full configuration (three integrations), or leased as a one-off payment from €4,500 to €6,500. On top of the base package, expect a MetaQuotes platform setup fee (around $5,000 for a full MT4/MT5 license), with CRM and traders cabinet access bundled in depending on the tier.

White label vs. buying a ready-made broker

If you’d rather skip the setup process entirely, a ready-made brokerage — like ForexSTAR or ForexBT — comes with the platform, CRM, traders cabinet, and website already built and operating, for brokers who want to launch under their own brand without assembling the pieces themselves.

Frequently asked questions

What’s the difference between white label and grey label?

Grey label is a faster, more limited setup — typically fewer symbol groups and configuration options, but live in as little as 24 hours with no incorporation required. White label offers deeper customization (more groups, full branding control, broader configuration) but takes longer to set up.

Do I need a forex license to run a white label?

It depends on your jurisdiction and target clients. Some grey label and white label arrangements don’t require incorporation or licensing to start, while operating as a fully regulated broker under your own license is a separate, more involved path — see our offshore forex license comparison for how that works.

Can I switch from a white label to my own full broker setup later?

Yes — this is a common growth path. Many brokers start on a white label or grey label to get to market quickly, then move to their own licensed setup with dedicated liquidity once they have proven client volume.

How long does a white label setup take?

It depends on the tier: a grey label can go live in under 24 hours, while a full white label with custom branding, a built website, and CRM configuration typically takes days to a few weeks depending on how much customization is involved.

Ready to see what’s included? Check our Forex Broker in a BOX packages or contact us for a setup that matches your timeline and budget.

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